Xerox sells multifunctional printers and supplies to the small-mid size business market. It also sells document solutions and services, and document technology products in more than 160 countries.

The brief was to promote ConnectKey – Xerox's new generation of smart-printers with personalized work-flow capabilities – and highlight its security features. This content would in turn drive traffic to the Xerox website, generate leads and guide users through the sales cycle.
Digital content
Product & security demos
The series of short videos, animated gifs, and digital content supported Xerox's ConnectKey launch through a paid media campaign and social media – creating attention grabbing pieces that position Xerox as a thought leader and partner of choice in multifunctional printers and supplies.