Xerox sells multifunctional printers and supplies to the small-mid size business market. It also sells document solutions and services, and document technology products in more than 160 countries.
The brief was to promote ConnectKey – Xerox's new generation of smart-printers with personalized work-flow capabilities – and highlight its security features. This content would in turn drive traffic to the Xerox website, generate leads and guide users through the sales cycle.
The series of short videos, animated gifs, and digital content supported Xerox's ConnectKey launch through a paid media campaign and social media – creating attention grabbing pieces that position Xerox as a thought leader and partner of choice in multifunctional printers and supplies.